SCALEUP MEDIAFUND, A LEADING MEDIA INVESTOR BACKED BY AUSTRALIA’S LARGEST MEDIA OWNERS, REQUIRED A REBRANDING TO CONVEY ITS WEIGHT AND PROFESSIONALISM. KEY TOUCHPOINTS WERE PRIORITISED, A QUICK TURNAROUND WAS EXECUTED AND THE BRAND WAS SUCCESSFULLY POSITIONED AS A MAJOR PLAYER IN THE MEDIA INVESTMENT SECTOR.
CLIENT_SCALEUP MEDIAFUND
SERVICES_
VISUAL IDENTITY DESIGN
LOGO DESIGN
WEBSITE DESIGN
WEBSITE BUILD
PRESENTATION DESIGN
The brand toolkit featured a new logo, plus a versatile Brand Graphic based on its shape. With a sleek monochromatic colour palette and linear icons, the visual identity emraced a mathematical and numerical aesthetic, aligning with the industry’s focus on data. A highlight of the project was the website,designed and built in just three weeks—less than half the typical time for a similar project.
“I highly recommend Vanessa for her exceptional work in designing and developing the Scaleup Mediafund brand and website. Collaborating with her on this project has been a true pleasure. Vanessa expertly managed every detail of the brand and website development process, ensuring seamless execution from start to finish. Her efforts have resulted in a fantastic brand and site that perfectly represents Scaleup Mediafund.”
MICHAEL LAMONT_FOUNDER_SCALEUP MEDIAFUND