SERVICES_
BRAND + VISUAL IDENTITY
BRAND EVOLUTION
BRAND GUIDELINES
PRESENTATION DESIGN
SOCIAL MEDIA DESIGN
PRINT COMMUNICATIONS
WEB DESIGN
The project included developing consistent brand guidelines, streamlining digital applications and enhancing user experience across all touchpoints. By emphasising clarity and engagement, I created a stronger connection with their audience, ensuring Lexer's message resonated with clients and investors alike. This refresh positioned Lexer as a thought leader in the customer data space, ready for future growth.
REBRANDING ‘LEXER’, A CUSTOMER DATA PLATFORM, INVOLVED A REFRESH OF THEIR BRAND IDENTITY AND WEBSITE TO UNIFY THEIR PRESENCE ACROSS CHANNELS. THE FOCUS WAS ON CREATING A CLEAN, VIBRANT AND FEMALE-FOCUSED AESTHETIC TO STAND OUT AMONG COMPETITORS. THIS STRATEGY NOT ONLY REFLECTED THEIR EVOLVING IDENTITY BUT ALSO LED TO A SUCCESSFUL $32 MILLION CAPITAL RAISE, SUPPORTING THEIR GLOBAL EXPANSION PLANS.
CLIENT_LEXER
“Having managed the Poliform account for many years, Vanessa's team has played an integral role in developing the brand in Australia. From advertising and promotions to invitations and direct mail, Plunge handles the entire design process with originality, style, and a strategic understanding of how each piece fits within the broader marketing function. Vanessa’s professionalism and attention to detail mean we can always rely on her to deliver the highest quality work, every time.”
MICHELLE MCEWEN_
NATIONALCOMMUNICATIONS MANAGER_ POLIFORM
